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/Apax
A sustainable and user-centered architecture firm
20265 awards
/CONTEXT
Apax is a Paris-based architecture agency founded in 1982, taken over in 2025 by Antoine Morizot with a strong ambition to modernize its positioning. As part of this shift, Graphéine redesigned the identity and naming to define a new brand direction.
/APPROACH
We designed a website that extends this new identity and immediately reflects the agency’s repositioning. The goal was to move Apax from a traditional perception to a more contemporary, confident, and selective architecture practice.
/RESULT
The website positions Apax as a credible contemporary architecture agency, capable of addressing an international and demanding clientele. It reinforces the consistency of their new identity and premium positioning.
