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/La filière
Bike workshop and shop focused on service, repair, and cycling culture.
2026
/CONTEXT
La Filière is a bike workshop and shop based in Schiltigheim. The space brings together a professional workshop, self-repair services, and retail around a single idea: making bike mechanics accessible, useful, and rooted in everyday use.
/APPROACH
We designed a brand and digital experience that reflects the culture of the place: a hybrid space between workshop, community, and cycling hub. The goal was to position La Filière as an active player in the cycling ecosystem, not just a bike shop.
/RESULT
La Filière stands out as a reference bike workshop where service, knowledge sharing, and reuse coexist. The brand strengthens its role in the cycling ecosystem by highlighting both technical expertise and the human dimension of the place.
