61%
of the B2B buying journey is already behind buyers when they first contact a vendor
Source: 6sense, 2025 B2B Buyer Experience Report
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Startup Website Design for the Company You're Becoming
Strategy - Art direction - Web development
/STATEMENT
Your round is announced. Your homepage is two years old.
Good startup website design gets tested on the worst possible day: the morning your round is announced. Hundreds of people click through within hours.
A partner at another fund wants to see if you are worth tracking. A senior engineer wonders whether to take your recruiter's call. An enterprise buyer checks whether procurement will approve you.
Most of them land on a homepage built before any of this happened. It still describes the product you pitched two years ago.
Every visitor leaves with an impression, and few of them come back to update it.
We launched it and moved on.
A line we hear often in first calls. Six months later, the careers page lists filled roles and the pricing page describes an old plan.
Metabole® 2026
0Paris | Rotterdam
/STATISTICS
45%
of mobile home pages pass Core Web Vitals, versus 56% of secondary pages
Source: HTTP Archive, Web Almanac 2025, Performance
42%
rise in job seekers' trust in career sites since 2023
Source: HireClix, 2025 Candidate Experience Survey
/TRAPS
Where startup websites go wrong
These mistakes rarely come from a lack of taste. They come from building for the wrong moment, and they surface when you can least afford a rebuild.
/1
Borrowed credibility
Logos from pilots that never converted, stock photos for the team, metrics with no source. One unverifiable claim makes every other claim suspect.
/2
Launch day as the finish line
The site goes live and nobody owns it. No analytics goals, no update routine. A startup site is a product surface and needs an owner.
/3
One homepage for every buyer
Each new segment broadens the headline until it says nothing. Keep the homepage on the core promise and give each segment its own page.
Choose the stack for the site you will need at Series A, not the one you need this month.
Matteo Courquin, co-founder and lead developer. [AVIS À VALIDER PAR MATTEO]
/BENEFITS
Built to grow from first customer to Series A
Each rebuild is tied to a business milestone, not a press date. The foundations are set once, so every next version is an upgrade, not a teardown.
/1
Rebuilds tied to milestones
First customers, first hires, first enterprise deal, first foreign market. Each one tells us what the site has to prove next.
/2
Ready for procurement
Security page, named references, company facts. A procurement analyst finds answers without emailing you.
/3
Server-rendered from day one
Your value proposition sits in the initial HTML, so search engines, social previews and AI crawlers all read it.
/4
Careers pages that win the comparison
Candidates research on a big screen, tabs open side by side. Real faces, current roles and a clear stack make the difference.
/5
Marketing ships on its own
A structured CMS lets your team assemble pages from approved components. Nobody waits on a sprint to post a new role.
/6
Accessible by design
Accessibility built in from the start reaches more people and costs far less than a retrofit after the next rebuild.
/SERVICES
From strategy to launch, we design complete digital experiences that are useful and built to last.
/1
STRATEGY
Brand Positioning
Brand Architecture
Content Strategy
Competitive Analysis
Brand Archetype
Tone of Voice
/2
IDENTITY
Logo & Logotype
Brand Guidelines
Brand Book
Typography
Color Palette
Iconography System
Art Direction
/3
WEB
UX Design
UI Design
Web Development
Performance Optimization
SEO / GEO / SEA
CMS Integration
Copywriting
3D Integration
Web Animations
/PROCESSUS
/1
STRATEGY
1 WEEK - 2 WEEKS
Defining a clear brand strategy to position your project and create long-term value.
/2
ARTISTIC DIRECTION
3 WEEKS - 4 WEEKS
Crafting a strong and distinctive visual identity that reflects your brand’s DNA.
/3
WEB DEVELOPMENT
3 WEEKS - 4 WEEKS
Building fast, immersive, and scalable digital experiences for long-term growth.
/CASES
Projects that led with positioning
Altitude 101, a Paris production company that worked with Nike, Google, Puma and Paris 2024, pivoted toward immersive formats for Apple Vision Pro. The site carried that shift before the work caught up. Techunt, an AI, Web3 and blockchain recruiter, gained an identity and a site that make its niche readable at a glance.
[VISUEL ORIGINAL À FOURNIR : the static hero and three mobile screens of the Altitude 101 site, side by side, showing how the immersive positioning reads on desktop and phone]
Techunt
Techunt is a recruitment firm focused on emerging technologies such as AI, Web3, and blockchain. In a saturated market, the challenge was to move beyond the role of intermediary and establish credibility with top-tier talent and companies.
x6
Awards
Altitude 101
Altitude.101 is a Paris-based audiovisual production company that has worked with brands such as Nike, Google, Puma, and Paris 2024. After years focused on commercial film production, the studio is shifting toward immersive formats built for Apple Vision Pro.
x7
Awards
/THEY TRUST US
Techunt
Apax
Mom Design
Altitude 101
La filière
Palomino
Techunt
Apax
Mom Design
Altitude 101
La filière
Palomino
Techunt
Apax
Mom Design
Altitude 101
La filière
Palomino
Techunt
Apax
Mom Design
Altitude 101
La filière
Palomino
Your company has outgrown its first site. Let's build the next one.
CONTACT US
/TESTIMONIES
Metabole Studio created our immersive landing page with great flexibility, delivering a result that exceeded our expectations. Thank you so much, Jérôme and Matteo!
Amaury Pierlot
Co-founder @altitude.101
1/2
/FRAME
A process that fits your runway
Founders have little time and many deadlines. We scope the work by stage and keep every step visible.
/1
Free first call
You leave with a clear read on what your site needs to prove at your current stage.
/2
Scoped by stage
What has to exist now and what can wait. You invest at the pace of your milestones.
/3
A timeline you can plan
Six to twelve weeks is typical for a custom brand site, with sign-offs at each stage.
/4
You own everything
Domain, hosting, CMS and code stay in your company's name, ready for any due diligence.
/FAQ
Startup website design: questions founders ask most
The questions founders bring to our first call, with straight answers.
At seed, a custom brand site typically starts around €8,000 to €10,000, based on the ranges we publish. The real question is sequencing. Spend first on a clear message and a solid structure that will carry future pages. Leave heavy animation, extra languages, and complex integrations for later. A smaller site built to grow is a better investment than a lavish one you will rebuild in a year.
It depends on what you need beyond the build. A strong freelancer can deliver a sharp site with a tight scope. A studio brings brand, design, and development together, which matters when identity is still being defined. Look at work for companies at a similar stage. Then ask who will own strategy, art direction, and code. If one person covers all three, check the portfolio closely.
At minimum, a homepage with one clear promise, a page explaining how the product works, and a way to reach you. As you grow, add an About page with real faces, customer stories, and a careers page. Selling to larger companies also calls for a security page. Add segment pages when you serve distinct buyers. Each page should answer a question visitors are already asking.
For a placeholder page, yes, and quickly. The limits show up once your positioning matters. Generated sites tend to look like each other, and differentiation is exactly what a startup lacks in its first years. Use AI to move fast, then invest where it shapes perception.
It needs the foundations from day one, even if content comes later. That means server-rendered pages, clean URLs, real page titles, and a sitemap. These cost almost nothing when built in, and a lot to retrofit. Search visibility compounds slowly, so the earlier the structure is right, the sooner your future content can rank. Publishing can wait until you have something worth saying.
When a business milestone changes who reads it, not when it starts to feel old. A first enterprise deal, a new market, or a pivot are strong reasons. A competitor's redesign is not. Before committing, check whether targeted updates would close the gap. A full website redesign makes sense when structure, not just content, is holding you back.
/LET'S TALK
Your next customer, hire or investor is reading your site right now.
Tell us where your company stands and which milestone is next. We come back with a concrete first read, no commitment. Reply within 2 working days, first call free.
