32%
of U.S. architects rank finding new clients among their top three business challenges
Source: Houzz, 2025 U.S. State of the Industry
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Architecture firm websites that explain the work, not just show it
Strategy - Art direction - Web development
/STATEMENT
Your buildings win juries. Your website loses shortlists.
A full-bleed hero shot. A grid of buildings. A contact page with an email address and nothing else.
Meanwhile, the people who could hire you decide without you. A developer cuts six firms to three before the first call. A selection panel checks your past work in two minutes.
More than 19,000 U.S. firms compete for that attention. About three in four have fewer than ten people.
Your buildings are not the problem. Your site shows results without explaining the thinking behind them.
Federal selection forms ask, by default, for ten example projects similar to the contract, plus resumes of key personnel.
U.S. General Services Administration, Standard Form 330. Your website is the informal first draft of that file.
Metabole® 2026
0Paris | Rotterdam
/STATISTICS
76%
of mobile pages show an image as the largest element on first load
Source: HTTP Archive, Web Almanac 2025
2,5s
is the longest your main image should take to appear, per Google's guidance
Source: Google, web.dev (LCP)
/TRAPS
Three mistakes that quietly cost firms commissions
The work is rarely the weak point. The way the site frames it is: no story, no status, no path to a conversation.
Each of these is easy to spot once you know it is there.
/1
The silent grid
A wall of beautiful images with no brief, no constraint and no decision. Visitors admire, then leave.
/2
Renders posing as buildings
Competition entries without a status label blur the line between ambition and track record. Selection panels notice.
/3
Images that jump and stall
62% of mobile pages leave at least one image without set dimensions. The layout shifts just as visitors start reading.
Clients do not hire a portfolio. They hire the thinking behind it
A strong case study shows the brief, the constraint and the decision. That is what turns a beautiful photo into a reason to call.
/BENEFITS
What a well-built firm website does for you
It holds the first meeting before the first meeting. Every page helps a client, a developer or a panel make the case for you.
/1
Case studies, not captions
Each project explains the brief, the constraint and the decision. Visitors see how you think, not just what you built.
/2
A project index panels can use
Filter by typology, scale, status and year. The comparison a selection panel makes anyway, made easy.
/3
Galleries that load fast
Modern formats, sized for each screen, opening image first. Full image quality without a slow first view.
/4
A clear status on every project
Built, in progress, competition, unbuilt. A simple label keeps renders from passing for finished buildings.
/5
Inquiries that fit
The site says who you work for and at what scale. Fewer mismatched requests, more serious conversations.
/6
One team, start to finish
Strategy, art direction and development under one roof. Nothing gets lost between three vendors.
/SERVICES
From strategy to launch, we design complete digital experiences that are useful and built to last.
/1
STRATEGY
Brand Positioning
Brand Architecture
Content Strategy
Competitive Analysis
Brand Archetype
Tone of Voice
/2
IDENTITY
Logo & Logotype
Brand Guidelines
Brand Book
Typography
Color Palette
Iconography System
Art Direction
/3
WEB
UX Design
UI Design
Web Development
Performance Optimization
SEO / GEO / SEA
CMS Integration
Copywriting
3D Integration
Web Animations
/PROCESSUS
/1
STRATEGY
1 WEEK - 2 WEEKS
Defining a clear brand strategy to position your project and create long-term value.
/2
ARTISTIC DIRECTION
3 WEEKS - 4 WEEKS
Crafting a strong and distinctive visual identity that reflects your brand’s DNA.
/3
WEB DEVELOPMENT
3 WEEKS - 4 WEEKS
Building fast, immersive, and scalable digital experiences for long-term growth.
/CASES
Work we have shipped
Two recent Metabole projects. Different briefs, one method: find what has to convince, then make it obvious.
Palomino
Palomino is a photo and video production studio specializing in sports. Working with some of France’s top athletes, as well as leading brands and federations, the studio creates high-end campaigns, documentaries, and editorial content designed to give them greater visibility.
x7
Awards
+58%
Convertion
Altitude 101
Altitude.101 is a Paris-based audiovisual production company that has worked with brands such as Nike, Google, Puma, and Paris 2024. After years focused on commercial film production, the studio is shifting toward immersive formats built for Apple Vision Pro.
x7
Awards
/THEY TRUST US
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Palomino
Altitude 101
Your practice has grown. Your website still shows the old one.
CONTACT US
/TESTIMONIES
Metabole Studio created our immersive landing page with great flexibility, delivering a result that exceeded our expectations. Thank you so much, Jérôme and Matteo!
Amaury Pierlot
Co-founder @altitude.101
1/3
/FRAME
A clear process, from first call to launch
Your website speaks for the firm to clients and panels alike. We keep the project readable and predictable at every step.
/1
No strings attached
The first call is free. You leave with a clear read on what your current site does and does not do.
/2
Your data stays yours
Handled under GDPR. Never sold, never shared with third parties.
/3
A schedule that holds
Milestones set at kickoff, with sign-off at each stage. You always know what comes next.
/4
One point of contact
The same person from scoping to delivery. No brief lost in handovers.
/FAQ
What architecture firms ask us before they start
The questions that come up on almost every first call, answered plainly.
Template-based packages can start under €2,000. A bespoke showcase site usually starts around €8,000 to €10,000 excluding VAT, and premium multilingual builds closer to €15,000. We give a precise range after the first call.
Usually 8 to 12 weeks from strategy to launch. Content preparation, not code, decides the real date: case study texts, photo licenses and bios.
Only licensed architects. In the U.S., the title is protected state by state, and some boards also protect related terms such as "architectural". We check bios and page titles against that rule.
Fewer than you think, explained better than you planned. Eight to fifteen strong case studies beat sixty thin entries. Pick the projects that point to the work you want next.
No. Speed comes from modern formats, the right size for each screen and loading the opening image first. Compressing your photos harder is rarely the right fix.
Yes. We work from Paris and Rotterdam, with clients everywhere. Kickoff and reviews happen on video, so time zones are the only real constraint.
/LET'S TALK
Tell us about the work you want next.
Share where your firm stands and the commissions you are after. We come back with a concrete first read, no commitment. Reply within 2 working days, first call free.
